ALICE SARA OTT CHOSEN AS TECHNICS GLOBAL BRAND AMBASSADOR IN 2016
Universal Music LLC (President and CEO Naoshi Fujikura) announced that Alice Sara Ott, Deutsche Grammophon artist will be the 2016 Brand Ambassador for Technics, the hi-fi audio brand of Panasonic Corporation.
Born to German and Japanese parents, the accomplished pianist Alice Sara Ott signed to Deutsche Grammophon in 2008. She has performed solo and orchestral
recitals at leading concert halls throughout the world.
Alice features in a series of promotional videos for the new OTTAVA™ SC-C500 premium all-in-one hi-fi system and EAH-T700 premium stereo headphones from Technics, and will soon appear on Technics websites and in-store demonstration videos at Technics outlets worldwide.
Key visuals from the videos will be used in global advertising and promotion, while Alice will also perform at major Panasonic product releases around the world as her performance schedule permits.
A new recording of Butterfly from Grieg’s Lyric Pieces with accompanying photographs features in a video depicting a music lover enjoying high-fidelity music playback in a stylish lounge room, as a Testimony to the Resonance of Sound and Light, in accordance with the Technics’ brand philosophy.