Deutsche Grammophon unveils great “Discovery”
Rolando Villazón & Mark Wilkinson
Deutsche Grammophon launches DG Discovery – the world’s first classical label streaming App
Curated App offers subscribers instant and unlimited access to peerless performances and a rich supply of background information
Salzburg, 25 August 2014. Deutsche Grammophon announces the launch of DG Discovery, the world’s first classical music label streaming App. Regular listeners to classical music, as well as those looking to deepen their knowledge of the genre, will be able to enjoy an initial range of 450 albums, carefully selected to offer consumers an outstanding listening experience. DG Discovery features essential works by the 30 most popular composers, performed by 80 star artists from Deutsche Grammophon’s peerless roster. It is set to revolutionise access to the Yellow Label’s rich catalogue of recordings via touch-screen devices.
Full and unlimited access to the service is available for affordable monthly or 12-month subscription fees. A free version of DG Discovery, complete with 30-second streamed samples of all tracks in the App’s catalogue, allows users to sample before they subscribe.
Following a stunning sell-out performance at his Salzburg Festival “Mozart Matinee” on Saturday, the label’s star tenor Rolando Villazón officially unveiled the new App on an iPad. “DG Discovery is a fantastic new way for classical music lovers to enjoy this art form using all the advantages of modern technology,” he notes. “It’s also a space for the curious to encounter the great masters and current performers. It allows you to listen to incredible performances whenever and wherever you wish, which is a terrific advantage for today’s music lovers. I’m sure that DG Discovery will become one of the main ways that we listen to treasures from the great Deutsche Grammophon catalogue.”
DG Discovery’s simple structure provides a rapid search function, browsable by composer or artist name, and a wealth of background information about both the artists and the music. Product Pages allow music-lovers to access original album liner notes and share favourite tracks with others. They also provide access to a rich seam of information, complete with details of individual recording dates, venues and production teams. The App’s Artist Pages include links to artist websites and a vast resource of photos, videos and other audio-visual material.
The App will update with over 20 new albums each month, developing an ever-expanding catalogue and satisfying demand for imaginative and adventurous playlists. The homepage will refresh with 12 new playlists every week, organised by artist, composer and timely themes, such as Christmas. Thanks to the App’s user-friendly design, subscribers can create multiple personal playlists and, with the aid of a single-tap Facebook button, ignite social media conversations about favourite works and their interpretations. A tap-and-buy button gives those wishing to buy downloads of favourite tracks and albums from the DG Discovery catalogue instant access to the iTunes store.
“DG Discovery marks an exciting step forward in taking the joys of classical music to as wide an audience as possible,” comments Mark Wilkinson, President of Deutsche Grammophon. “The digital audience is our audience, and “Discovery” can do exactly that – take listeners on a journey, open doors, and enlighten and enrich their understanding of this great, timeless music.”