78, 45, 33 - SOFT TONES AND POWERFUL SOUND
DEUTSCHE GRAMMOPHON PARTNERS WITH HANOVER MUSEUM FOR UNIQUE EXHIBITION
From 20 March 2015 until 31 October 2016, the History of Energy Museum in Hanover is hosting a special new exhibition: “78, 45, 33 – From soft tones to powerful sound. How the record conquered the world”.
What is music? Music is a language spoken in tones. Multiple tones form sounds, just as multiple letters form words. Music touches almost everyone, because it sparks emotions in us, making it also the language of the heart.
Man’s desire to capture sound had long seemed an impossible dream. Then, in 1877, Thomas Alva Edison successfully recorded and reproduced the human voice. Building on Edison’s work, Hanover-born Emil (Emile) Berliner came up with the record-playing gramophone in 1887. It was his ambition to make music accessible to a large audience and, together with his brother, he founded the Deutsche Grammophon Gesellschaft in Hanover in 1898. Before long, his flat discs would conquer the world.
The “78, 45, 33” exhibition invites visitors to take a tour through the history of the record. Original documents and recordings, including many significant pieces loaned by Deutsche Grammophon, provide fascinating insights into the development of sound reproduction and playback over the decades. Themed displays explain different aspects of the history, from the earliest production techniques to current music-industry trends.
For nearly a century the record reigned supreme. This exhibition is dedicated to the soft tones of the earliest discs and the powerful sound enabled by later technological developments; and to the music etched within those grooves.
Numerous guests of honour, including representatives of the sponsors as well as devoted and knowledgeable fans and collectors of records, attended the exhibition launch at the modestly-sized and beautifully-designed History of Energy Museum in Hanover. Opening remarks were made by Michael Söhlke, CEO of energy company Avacon AG, which generously sponsors the museum; by Ulrike Nevermann, director of the museum; and by Andreas Kluge, representing Deutsche Grammophon. The keynote presentation, on the history and significance of the record in the musical life of Hanover’s Jewish community and beyond, was given by Professor Andor Izsák of the European Centre for Jewish Music.
78, 45, 33 – vom sanften Ton zum starken Sound.
Die Schallplatte begeistert die Welt
Museum für Energiegeschichte(n)
20 March 2015 – 31 October 2016